$5M to $50M
Our primary company revenue range. Larger organizations may fit when the scope and leadership need align.
An Engine Room Partners company
Florida CMO · Who we work with
Your business has grown.
Your marketing needs leadership.
We work with established Florida companies that need senior marketing leadership to connect business priorities, internal teams, agency partners, and investment around a clear commercial plan.
Typically $5M to $50M in annual revenue, with larger companies considered when the leadership need and engagement fit align.
Established companies. Clear ambition. A need for accountable leadership.Florida CMO · Supported by Engine Room Partners™
The company fit
Established business.
More complexity.
A leadership gap.
You have customers, a business to run, and expectations for growth. Marketing needs someone who can lead it as part of that business.
You may already have capable employees and agency partners. You may be building the function for the first time. The common need is executive ownership of direction, priorities, resources, and performance.
We assess fit around your business needs, access to leadership, available resources, and willingness to make decisions together.
A defined growth need
A commercial priority that requires marketing direction, coordinated execution, and informed investment decisions.
Executive participation
A sponsor who provides business context, resolves competing priorities, and supports agreed accountability.
When the need becomes clear
Recognize the situation
inside your business.
Explore the situations that can signal a need for embedded marketing leadership. The first conversation establishes which problem actually needs to be solved.
The CEO is still directing marketing.
Important marketing decisions return to you because no one owns the function across teams and partners. Priorities compete with the demands of running the company.
The leadership response: Establish marketing direction, decision rights, and a practical operating rhythm with a CMO responsible for leading the approved work.
Your team and agencies are working from different plans.
People are busy, but briefs, budgets, timelines, and measures do not connect. Leadership has to reconcile the pieces.
The leadership response: Align internal responsibilities, partner scopes, sales needs, and investment around shared business priorities.
Growth has changed what the business needs.
Expansion, a new offer, a new market, or a change in ownership has raised questions about customers, positioning, capabilities, and priorities.
The leadership response: Translate the commercial plan into marketing choices, sequence the work, and identify the resources needed to deliver.
Reporting shows activity but leaves business questions unanswered.
You can see campaigns, traffic, and spending, yet it remains difficult to assess opportunity quality, contribution, or what should change.
The leadership response: Agree useful measures, assess the available evidence, and connect reporting with leadership decisions and accountable actions.
You need senior leadership without a full time CMO structure.
The business needs an experienced leader to direct marketing, but the scope does not currently call for a full time executive role.
The leadership response: Define an embedded leadership engagement with clear authority, participation, priorities, and delivery expectations.
Business context matters
Different industries.
A shared need for direction.
Our focus includes Florida companies whose growth depends on trust, expertise, considered buying decisions, and coordinated relationships between marketing and sales.
Manufacturing and engineering
Clarify technical value, support complex buying decisions, and connect marketing with sales and operating capacity.
Construction and commercial services
Strengthen positioning, focus business development, and align marketing with the projects and relationships the company wants to win.
Technology and business services
Make the offer easier to understand, sharpen customer focus, and connect demand activity with a defined sales process.
Professional services
Differentiate expertise, build credibility, and support relationship driven growth across legal, accounting, payroll, and HR services.
Healthcare and service organizations
Connect customer needs, service experience, referral relationships, and marketing priorities within the organization’s operating requirements.
Other established Florida companies
The deciding factor is the leadership problem and our ability to contribute. Industry alone does not determine fit.
What makes the relationship work
A shared commitment.
Built into how we work.
Embedded leadership works when access, authority, resources, and decisions connect. We establish these conditions together.
Access to the business
See the business clearly before directing the work.
Leadership shares relevant plans, performance information, customer context, active commitments, and access to the people closest to the work.
What we establish together
- Executive sponsor and functional contacts
- Relevant plans, reports, and company access owners
- Known constraints and unresolved information gaps
What this enables
A shared fact base for marketing decisions.
Authority to lead
Give agreed priorities someone who can lead them.
The CMO directs agreed marketing priorities and coordinates teams and partners within clearly defined approval boundaries.
What we establish together
- Marketing priorities the CMO is authorized to lead
- Client approvals for budgets, contracts, and material changes
- A clear route for resolving blocked decisions
What this enables
Clear ownership without losing business oversight.
Resources for execution
Connect the plan to the capability to deliver it.
The company is prepared to fund approved work and provide the internal or external capabilities needed to deliver it.
What we establish together
- Available internal capacity and agency responsibilities
- Approved investment and delivery commitments
- Capability gaps, dependencies, and resource decisions
What this enables
A practical plan with people accountable for delivery.
Participation in decisions
Keep leadership involved where it changes the outcome.
Leadership makes time to evaluate recommendations, resolve tradeoffs, and hold owners accountable for agreed actions.
What we establish together
- Executive reviews and the decisions they need to resolve
- Named approvers and agreed response expectations
- A record of decisions, owners, and next actions
What this enables
Timely decisions that keep approved work moving.
12
Month engagementOngoing embedded leadership
90
Day foundationDirection, responsibilities, and working rhythm
A monthly retainer with a twelve month commitment. Scope, authority, resources, and client decision rights are confirmed before we begin.
Set the right expectation
Is an embedded CMO
the right next step?
This engagement fits when the business needs someone to lead the marketing function and connect its work to commercial priorities.
A single website project, a campaign brief, or a request for production capacity may be better served by an agency or specialist. An early business still validating its offer may need a different level of support.
An embedded CMO can lead those resources as part of a broader plan. We clarify the leadership need before recommending an engagement.
Start with the business
Tell us what growth
needs from marketing.
A 30 minute conversation to discuss where the business stands, what leadership needs to change, and whether Florida CMO is the right fit.
Connect with Ken SchlachterFlorida CMO brings the Engine Room Partners operating framework into your business with a relationship grounded in your market, people, and priorities.