Executive direction
Translate business priorities into a focused marketing strategy, decision framework, and operating plan.
The leadership gap
Growth adds marketing activity long before it adds marketing leadership.
A new agency is hired. Another platform is introduced. Sales asks for more leads. Content, campaigns, events, and reporting keep moving, but no single executive owns the complete system or connects it to the commercial plan.
The problem is rarely a lack of effort. It is a lack of direction, integration, and accountability.
Florida CMO brings executive ownership to the entire marketing function so leadership can see what is happening, why it matters, and what should happen next.
Leadership, not another vendor
We do not arrive with a predetermined list of campaigns to sell.
An agency is accountable for the services it provides. An Embedded CMO is accountable for leading the larger marketing function those services support.
We evaluate the current team, partners, technology, data, customer experience, sales alignment, and investment before deciding what execution should move forward.
What an Embedded CMO leads
One accountable leader across the entire marketing function.
Florida CMO works inside the business alongside ownership and executive leadership. We lead the system already forming around the company and determine what must change, what should remain, and what deserves investment.
Team and partner leadership
Align internal resources, agencies, vendors, and specialists around shared priorities and clear accountability.
Commercial alignment
Connect marketing with sales, pipeline, customer experience, company growth, and the realities of the market.
Performance governance
Create an executive view of progress, investment, results, risks, decisions, and the work that happens next.
The first 90 days
Leadership begins with understanding, then creates movement.
The first 90 days establish the operating foundation for a twelve month engagement.
Understand
Learn the business, leadership priorities, customers, market, team, partners, systems, performance, and current commitments.
Establish direction
Define the commercial role of marketing, clarify priorities, identify gaps, and establish the decision framework.
Align resources
Organize the team, agencies, technology, investment, projects, and reporting around the approved direction.
Create accountability
Activate the operating cadence, assign ownership, establish visibility, and begin measuring progress against decisions.
Built for Florida business conditions
Growth creates opportunity. It also exposes what the business has not yet built.
Florida companies are expanding into new markets, adding locations, navigating ownership transitions, developing new services, and competing across distinct regional economies. That momentum can quickly outgrow informal marketing leadership.
Florida CMO brings structure to that moment. We help leadership determine how the company should be positioned, where growth should come from, how marketing resources should operate, and how progress will be evaluated.
The need for leadership often appears during market expansion, ownership transition, succession, repositioning, or rapid sales growth. It becomes urgent when internal teams and agency partners are moving, but no executive is connecting their work to revenue.
The Engine Room Method©
A governed path from business clarity to measurable execution.
The method keeps leadership, strategy, systems, execution, and measurement connected. Each stage informs the next and creates the foundation for better decisions.
One leadership system governs every decision.
Clarity
Understand the objective, current condition, market, and decisions required.
Strategy
Make deliberate choices about position, audiences, priorities, and investment.
Systems
Connect people, partners, platforms, data, workflows, and governance.
Execution
Move approved priorities through accountable owners and coordinated resources.
Measurement
Interpret performance, connect outcomes, and improve the next decision.
Local leadership. Governed platform.
Florida CMO is the market presence. Engine Room Partners is the operating platform.
Ken Schlachter serves as the Florida Market Operator and client facing Embedded Fractional CMO. He leads the relationship inside the market and works directly with ownership and executive leadership.
Engine Room Partners provides the methodology, intellectual property, operating standards, systems, and governance supporting the engagement.
Market leadershipKen Schlachter
Florida Market Operator and Embedded Fractional CMO
Florida Market Operator and Embedded Fractional CMO
Platform governanceEngine Room Partners™
Methodology, systems, standards, and intellectual property
Methodology, systems, standards, and intellectual property
Business presenceNaples, Florida
Serving growth oriented companies across Florida
Serving growth oriented companies across Florida
When the model fits
$5M
to $50MEstablished privately held companies generally within this annual revenue range.
to $50MEstablished privately held companies generally within this annual revenue range.
The right company does not need more noise. It needs someone accountable for the whole.
The model fits when marketing has become commercially important, but executive ownership remains incomplete. Leadership is carrying too many decisions while employees, agencies, and specialists operate without one senior leader connecting the work.
These companies are often entering expansion, acquisition, succession, repositioning, or operational change. They are ready to connect marketing with sales, pipeline, customer experience, and revenue through an embedded twelve month leadership engagement.
A focused executive conversation
You may not need more marketing. You may need someone to lead it.
Schedule a 30 minute conversation with Florida CMO to discuss the business condition, the current marketing structure, and whether embedded leadership is the right next move.
Schedule the conversation